AD Minor at UIUC

AD CAMPAIGN

SITUATION: The University of Illinois at Urbana-Champaign (UIUC) began offering the Advertising Minor. They want to increase awareness, without pulling potential students away from the AD major.

RESULT: We designed ads with specific majors in mind. These would be displayed in university buildings or alongside instructor slides.

General Ad

These two slides are paired together when shown in lectures or sent out by advisors. When seen on TV screens for 15 seconds, only the slide with the laptop (with a QR code) is played instead.

Major-Specific Ads

To make the campaign feel cohesive, I maintained a fairly consistent overall layout. Each major ad has three large changes: (1) main headline, (2) laptop stickers, and (3) class recommendations.

We cracked the visuals early on for this one, making it much easier to create more for this campaign.